This research study delves into the dynamic interplay between political programmes of political parties and their online communication during Kosovo's 2025 Central Elections. With a particular focus on social media, especially Facebook, the study analyses how prominent parties and their candidates—including LDK, PDK, LVV, and AAK—leverage digital platforms to engage voters and influence public discourse. 

By examining the political programmes and Facebook posts of 100 randomly selected candidates and four candidates for Prime Minister, our study offers valuable insights into the alignment between political programme content and social media communication. This analysis not only reflects on the current election but also sets the stage for future research on the relationship between online communication, electoral politics, and governance in Kosovo.